SEVENTEEN leader S.Coups posted a new photo on Instagram on November 13, 2026, tagging RIMOWA. The caption simply reads “#광고,” the Korean tag for an ad, so this is a paid post for the luggage brand.
He stands in front of a ribbed silver RIMOWA wall next to a large silver aluminum RIMOWA suitcase with grooved panels, pink-lilac handle accents and teal wheels, and he holds a small silver aluminum mini case in one hand. The outfit itself is sharp and simple: an oversized black wool overcoat that falls almost to his ankles, with notch lapels, layered over a white band-collar shirt buttoned all the way up. Black trousers and black leather shoes keep the whole look in black and white so the silver luggage stands out.
We could not confirm the brand of the coat, so here are similar picks. The HUGO Black Melton Long Coat ($600 at SSENSE) has the same single-breasted notch-lapel front and a long, easy cut that goes well past the knee. For the shirt, Hed Mayner’s White Band Collar Shirt ($375 at SSENSE) has the clean collarless band and roomy shape.
Uniqlo’s Pleated Wide Pants in Black ($59.90) match the straight black trousers, and Cole Haan’s Pinch Penny loafer in black leather ($120, down from $168 at Zappos) finishes the look. The suitcase looks like RIMOWA’s grooved aluminum Original line, but the colored handles and wheels suggest a customized piece, so we have not linked a specific model.